Photographer Jade Beall shot a beautiful series of photos just in time for Mother's Day 2014. Titled ‘A Beautiful Body Project,’ the photo series reveals what women's bodies look like after giving birth. Women of all ages, body shapes and ethnicity can be seen with saggy stomachs, loose skin, stretch marks and other "imperfections," yet they look nothing but beautiful.
Beall is creating a book of the photos that coincides with each woman's story of pregnancy and birthing process. She wants to showcase that post-pregnancy "imperfections" should be seen as a beautiful gift and not viewed negatively by the media, others and especially the mothers themselves.
Beall was inspired to embark on the series after a self-portrait of her breastfeeding her baby nude went viral.
Postpartum Body Photography
'A Beautiful Body Project' is Releasing a Book for Mother's Day 2014
Trend Themes
1. Body Positivity Movement - This trend highlights the growing acceptance of different body shapes and sizes, providing opportunities for businesses to showcase and celebrate diversity.
2. Maternity and Postpartum Products - This trend emphasizes the attention being given to products and services that cater to the unique needs of expecting and new mothers, creating opportunities for innovation and disruption in this industry.
3. Authentic Imagery - This trend reflects the demand for more real and authentic representations of people and experiences in media, creating opportunities for businesses to showcase more genuine and diverse content.
Industry Implications
1. Photography - This industry has opportunities to create more diverse and inclusive content that celebrates all body types and shapes, encouraging people to see beauty beyond the traditional standards.
2. Fashion and Apparel - This industry has opportunities to cater to the unique needs of expecting and new mothers, creating comfortable and functional clothing that also celebrates their postpartum bodies.
3. Body Care and Wellness - This industry has opportunities to provide products and services that promote self-love and acceptance, and cater to the changing needs of postpartum bodies.