Many motels have a reputation for being seedy and they can hardly seem to hold a candle to some of the nice hotels out there—but with this motel ad campaign, Brazil's Turquesa Motel sought to smash the negative image of motels.
Turquesa Motel took to Tinder and created a profile, where users of the dating app were encouraged to send their best pickup lines in exchange for discount vouchers. In addition to being attention-grabbing, once a user indicates that Turquesa Motel is a match, it gives brand an opportunity to chat with travelers in-app. In just about a week, this Tinder campaign was successful at reaching over 8,500 users, in which 500 chats were initiated with prospective guests at zero cost.
Flirty Motel Campaigns
This Interactive Turquesa Motel Ad Flirts with Prospective Guests on Tinder
Trend Themes
1. Interactive Advertising on Dating Apps - Brands can leverage dating apps to reach potential customers in a creative and interactive way, such as exchange of pickup lines for discounts.
2. Reviving the Image of Seedy Industries - Businesses in industries with negative reputation can use innovative marketing to change public perception and overcome stereotypes.
3. Gamification in Marketing - Incorporating gamification elements, such as discounts as rewards for participation, can increase engagement and brand awareness in marketing campaigns.
Industry Implications
1. Motel & Hospitality - Motels and other businesses in the hospitality industry can use creative marketing strategies to stand out and improve their reputation.
2. Online Dating - Dating apps and platforms can explore opportunities for partnerships and collaborations with brands for interactive advertising campaigns.
3. Marketing & Advertising - The use of digital platforms and gamification can disrupt traditional marketing and advertising strategies, resulting in more engaging and effective campaigns.