Mosaic has opened a frozen food-only grocery store to debunk negative connotations associated with frozen food while promoting its DTC brand. The new grocery store has opened in Brooklyn’s Prospect Heights area, featuring a range of ‘Mosiac+’ chef-curated meals and upcoming categories. Mosaic’s online assortment of veggie bowls, family meals, soups, and oat bowls will also be available in Mosiac stores.
Mosaic hopes to influence consumers to give frozen foods a chance, disrupting the stereotype that frozen meals are the same as TV dinners. Like other big-box grocery stores, Mosaic will offer sampling events in-store while simultaneously emphasizing the brand’s sustainability efforts. Mosaic’s 700-sq ft location will showcase new products from the online brand before they hit the website, including pizzas and smoothies.
Frozen-Only Grocery Stores
DTC Brand Mosiac Debuts a Frozen Food-Only Grocery Store
Trend Themes
1. Frozen Food Resurgence - A surge in demand for frozen foods, and stores that specialize in them, is a disruptive opportunity for companies to rebrand frozen food and meet changing consumer preferences.
2. DTC Retail Stores - Direct-to-consumer brands building physical retail stores is a disruptive opportunity to create unique shopping experience and reinforce brand identity.
3. Sustainable Sampling Events - Offering sustainable sampling events can be a disruptive opportunity to build brand loyalty and promote sustainability efforts simultaneously, while reducing food waste and avoiding single-use packaging.
Industry Implications
1. Frozen Food Retail - A new generation of stores focused solely on frozen products, paired with a focus on sustainability and convenience, could lead to a revived industry.
2. Direct-to-consumer (DTC) - DTC businesses developing physical retail stores could potentially create stronger brand identity along with new opportunities for customer engagement, data acquisition and omnichannel sales strategy
3. Sustainability Events Management - Specializing in sustainable event strategies could be a disruptive opportunity within the recycling and waste reduction sector.