The Moschino Fresh Couture fragrance doesn't only boast a refreshing scent but also features memorable packaging that is reminiscent of traditional window cleaners like Windex.
The perfume is showcased in a playful ad campaign starring Canadian supermodel Linda Evangelista. Looking ageless, the model pretends to clean a window and poses behind a piece of glass while holding a Moschino Fresh Couture spray bottle rather than a classic window cleaner.
Lensed by visionary photographer Steven Meisel, this fragrance ad stays true to Moschino's whimsical and fun brand identity. In addition to its vibrant fashions, the Italian fashion house has recently become even more fun thanks to creative director Jeremy Scott. Scott is known for a signature style that borrows from pop culture and has made headlines with his personal brand and his collaborative partnership with adidas.
Window Cleaner Perfumes
The Moschino Fresh Couture Fragrance is Inspired by Cleaning Supplies
Trend Themes
1. Whimsical Fragrance Packaging - Opportunity for fragrance companies to create products with fun and memorable packaging inspired by everyday items.
2. Playful Advertising Campaigns - Opportunity for brands to showcase their products in humorous and non-traditional ways to stand out from competitors.
3. Pop Culture-inspired Fashion - Opportunity for fashion brands to collaborate with artists and designers who borrow from pop culture to create unique, trendy garments.
Industry Implications
1. Fragrance - Fragrance companies can create scents inspired by everyday cleaning products with fun and unique packaging to stand out in a crowded market.
2. Advertising - Advertising agencies can capitalize on playful, humorous advertising campaigns to attract customers and create memorable brand experiences.
3. Fashion - Fashion brands can create pop culture-inspired garments and collaborate with designers who incorporate references to everyday items for a trendy, unique aesthetic.