The Morgan Plus 4 is a retro-inspired car that takes inspiration from some of the most iconic cars of the mid-20th century. This car has an elongated hood with a small cabin at the rear, large wheels, and a curved front bumper that resembles old-school Volkswagens and Fords.
Despite its retro design, the Morgan Plus 4 has a modern eight-speed automatic drivetrain, power steering, and many more modern standards built into its aesthetic frame. While the default configuration of the Plus 4 comes with a convertible soft top, the company sought to offer a more weatherproof offering for customers in climatic environments. As such, the Morgan Plus 4 is now available in a hardtop configuration with a number of exteriors and interior finishes available.
Hardtop Retro-Inspired Cars
Morgan Released a Hardtop Version of its 'Plus 4' Independent Car
Trend Themes
1. Retro-inspired Cars - Designing cars that take inspiration from iconic mid-20th century vehicles, with modern drivetrains and technology built into their aesthetics
2. Weatherproof Car Options - Offering cars in both convertible and hardtop configurations with a range of materials and finishes to accommodate different climatic environments
3. Customizable Car Exteriors and Interiors - Providing the option for customers to customize the exterior and interior finishes of their vehicles, allowing for more personalized and unique cars
Industry Implications
1. Automotive Manufacturing - Continuing to innovate and improve on vehicle design, while catering to different customer preferences based on weather and personalization
2. Luxury Car Market - Providing high-end retro-inspired cars with modern technology and customizable options for affluent customers
3. Car Customization Industry - Collaborating with automotive manufacturers to offer more customization options for customers, further personalizing and differentiating their vehicles