MOOYAH Burgers, Fries and Shakes is a food franchise that launched a nationwide restaurant deep cleaning initiative in response to the coronavirus. The deep cleaning events took place at MOOYAH Burgers location on March 23rd at all 76 United States locations. Where deep cleaning took place after the close of those facilities. The company also created hashtags for the event, including #RestaurantStrong and #TogetherAtHome.
Tony Darden, the President of MOOYAH, spoke about the event, "This is truly a movement to inspire confidence in the restaurant industry as a whole. We are encouraging all restaurants nationwide to come together and do a deep clean of their restaurants to keep families and Team Members safe and fed during this critical time."
Consumer-Centric QSR Cleaning Initiatives
MOOYAH Burgers Launched a Restaurant Deep Cleaning Event
Trend Themes
1. Consumer-centric QSR Cleaning - Deep cleaning initiatives in the quick-service restaurant industry are aligning with consumer demands for cleanliness and safety amidst the COVID-19 pandemic.
2. Nationwide Restaurant Deep Cleaning - Franchise-wide deep cleaning events are being organized by QSRs as a way to inspire confidence and trust among customers and employees.
3. Hashtags for Restaurant Deep Cleaning - Creating hashtags for restaurant deep cleaning events can help foster a sense of community and unity within the industry during challenging times.
Industry Implications
1. Food Franchise - Food franchise chains, such as MOOYAH Burgers, are making proactive efforts to prioritize deep cleaning initiatives in response to the coronavirus outbreak.
2. Quick-service Restaurant - QSRs across the United States are organizing nationwide deep cleaning events to ensure the safety and well-being of their customers and employees.
3. Restaurant Industry - The entire restaurant industry is being encouraged to come together and implement deep cleaning practices to maintain a high level of sanitation and protect public health.