Chopt Creative Salad Co. has teamed up with the Birmingham-based company Moore’s Marinades & Sauces to launch a new digitally-exclusive salad: the Moore’s Buffalo Chicken Salad.
Available from Chopt’s two Birmingham area restaurants from January 24 to February 7, the new Moore’s Buffalo Chicken Salad pairs Chopt's fresh ingredients with Moore's beloved hickory-flavored marinades and sauces. The new salad features Moore’s Buffalo Wing Sauce drizzled over a crisp romaine and kale salad blend, all paired with crispy panko fried chicken, crunchy carrots, celery, pickled red onions, blue cheese crumbles, and buttermilk ranch dressing. As Garland Reich, Marketing Director of Moore’s Marinades & Sauces, explains, "Our sauces are best known for wings and we are thrilled to work with Chopt on a limited-time menu offering because it gives us the opportunity to showcase other ways to use our products."
Online-Exclusive Chicken Salads
Chopt & Moore’s Marinades Launch the Moore’s Buffalo Chicken Salad
Trend Themes
1. Digitally-exclusive Salads - The collaboration between Chopt and Moore's to create the Moore's Buffalo Chicken Salad highlights the trend of digitally-exclusive salads.
2. Flavorful Marinades - Moore's hickory-flavored marinades and sauces featured in the new salad align with the trend of using flavorful marinades in food offerings.
3. Convenient Menu Pairings - The Moore's Buffalo Chicken Salad, with its carefully selected pairings of ingredients, reflects the trend of offering convenient menu options for customers.
Industry Implications
1. Foodservice - The collaboration between Chopt and Moore's to create the digitally-exclusive Moore's Buffalo Chicken Salad presents opportunities for innovative menu offerings in the foodservice industry.
2. Marinades and Sauces - Moore's partnership with Chopt to showcase their hickory-flavored marinades and sauces in the Moore's Buffalo Chicken Salad opens up possibilities for further innovation in the marinades and sauces industry.
3. Digital Marketing - The promotion of digitally-exclusive salads, such as the Moore's Buffalo Chicken Salad, highlights the potential for disruptive innovation in the digital marketing industry.