In an attempt to combat counterfeit products, the Moooi app now interacts with a unique Button that will be attached to all items in Moooi's collection. Working in tandem with the Moooi app, The Button contains a wireless chip that provides the product its attached to with an "authentic digital identity." This chip is scanned through the app using near-field communication and will help buyers ensure that they are purchasing an authentic piece of Moooi design.
The release of the Moooi app and The Button address a growing concern in the design industry as more counterfeits and knockoffs begin to flood the market. This initiative by Moooi is not the only one being used to stop fakes, but unlike DNA sprays used by border control, the use of the app and The Button allows regular buyers the chance to authenticate their own items.
Furniture-Authenticating Features
The Moooi App Can Now Be Used to Ensure All Items are Real Moooi
Trend Themes
1. Furniture-authenticating Features - A trend towards using technology to combat counterfeiting and assure the authenticity of furniture.
2. Wireless Authentication Chips - The use of wireless chips to create an authentic digital identity for furniture.
3. Consumer Authentication Tools - Consumer-facing tools that allow for easy authentication of furniture.
Industry Implications
1. Furniture Design - Opportunities for furniture designers to incorporate authentication technology in their products.
2. Consumer Goods Manufacturing - Manufacturers of consumer goods can incorporate similar authentication technology to prevent counterfeit products.
3. Luxury Goods Retail - Luxury goods retailers can utilize authentication technology to provide added assurance to buyers.