Making reading more interactive, Moonlite is a toy that projects storybook images onto a wall or ceiling as parents read to their kids. The projector clips onto a smartphone and uses the accompanying Moonlite app to bring classic stories to life with added music and sounds.
Since its launch, Moonlite has garnered a spot on the 2022 Best Toys list by Parents.com, making it a must-have gift idea for parents this holiday season. The product can be purchased with a variety of themed story starter packs -- from Curious George and Disney to the Eric Carle collection of iconic titles like The Very Hungry Caterpillar.
Parents can also order through the Moonlite subscription series, where kids will receive five new stories each month.
Storytelling Projector Toys
Moonlite Projects Stories With Added Music and Sounds
Trend Themes
1. Interactive Reading - Moonlite's interactive storybook projector suggests innovative opportunities for enhancing children's reading experiences.
2. App-enabled Toys - Moonlite's use of a smartphone app to enhance storybook experiences highlights the potential for app-enabled toys to revolutionize the toy industry.
3. Subscription Services - Moonlite's subscription series for providing regular access to new storybooks represents a disruptive innovation in the children's book industry.
Industry Implications
1. Toy - Moonlite's toy projector reveals room for disruptive innovation in the children's toy industry.
2. Children's Book - Moonlite's interactive projector toy disrupts the children's book industry and provides new ways for readers to engage with classic books.
3. Smartphone - Moonlite's use of a smartphone app to enhance storybook experiences suggests disruptive innovation opportunities in the smartphone app industry.