For the arrival of the Mid-Autumn Festival this year, Starbucks is releasing a limited-edition mooncake box in order to mark the special occasion.
The Mid-Autumn Festival is also known as the Mooncake Festival across Asia, since it is marked by the arrival of a full moon at a particular time of year and is celebrated by eating mooncakes. These mooncakes traditionally take the form of small cylindrical pastries with intricate designs stamped on their tops and Starbucks plays off of this idea by replacing classic patterns with its own mermaid logo. To further offset this design, the elegant box the treats are presented in includes an artful depiction of a mermaid jumping out of the water and raising a cup of coffee to the moon.
As far as flavors go, the branded mooncakes come in brown rice, green tea and cheese cranberry flavors.
Branded Mooncake Desserts
Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival
Trend Themes
1. Branded Mooncake Desserts - Starbucks Japan is Offering a Mooncake Box for the Mid-Autumn Festival, showcasing the potential for food companies to offer unique, branded versions of traditional desserts and snacks.
2. Artful Packaging Designs for Festive Foods - The artful depiction of a mermaid jumping out of the water and raising a cup of coffee to the moon shows the potential for festive food packaging design to capture the imagination of consumers.
3. Innovative Flavor Combinations in Traditional Foods - The brown rice, green tea and cheese cranberry flavors of these mooncakes present the potential for food companies to explore new and innovative flavor combinations in traditional foods.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can explore the potential of offering branded, innovative packaged food items, as well as unique and unconventional food flavor combinations.
2. Packaging Industry - The packaging industry can explore the potential of creating artful and imaginative packaging designs for festive foods and snacks, as well as exploring innovative packaging materials.
3. Hospitality Industry - The hospitality industry can explore the potential of offering branded, innovative snacks and desserts, as well as incorporating traditional foods and snacks into their menus with a fresh twist.