New Balance continues to add to its lifestyle branch MADE in USA with the new Moonbeam colorway that details the signature 990v3 sneaker model for the season. The fresh new take on the shoe features a blend of off-white and gray with mesh materials making up the base foundation of the shoe.
It is overlayed with suede and canvas materials in order to create a specially layered upper. Branding accents can be seen in the form of the signature N in a darker hue with contrasting touches of gray throughout as well.l Rounding out the sneaker is the ENCAP cushioned midsole foundation to provide comfort with every single step -- it is set to launch on June 30th.
Layered Material Lifestyle Sneakers
New Balance MADE in USA 990v3 Shoe Gets a Moonbeam Makeover
Trend Themes
1. Layered Material Sneakers - New materials and techniques that create a specially layered upper for sneakers.
2. Off-white and Gray Colorway - Colorways that feature a blend of off-white and gray.
3. Lifestyle Branch MADE in USA - New Balance's MADE in USA brand that focuses on lifestyle sneakers.
Industry Implications
1. Footwear - Innovating with new materials and colorways to create unique sneakers that cater to the lifestyle market.
2. Fashion - Integrating sneaker culture into fashionable everyday wear for consumers.
3. Retail - Curating and selling lifestyle sneakers that are limited edition or exclusive to certain regions.