London-based photographer and art director Madame Peripetie brings her surreal sense of creativity to the Moody & Farrel SS13 ad campaign. Nevertheless, it is much more tame than her typical photoshoots so as to better capture the identity of the brand rather than her own tastes.
Comprised of dramatic portraits, the Moody & Farrel SS13 ad campaign showcases the millinery designs for the upcoming season in what at first appears to be a traditional way. Nevertheless, the focus on anonymity created by creatively styled hair as well as the use of strange points of red light adds a quirky touch to the photoshoot. Visually striking, the braids accentuate the hand woven details of the headpieces. The hairstyles and dewy skin were created by Marina Keri.
Dramatically Dewy Ads
The Moody & Farrel SS13 Campaign Showcases Hand Woven Hats
Trend Themes
1. Surreal Photography - The use of surreal visuals in advertising campaigns provides an opportunity for brands to create captivating and memorable experiences for consumers.
2. Anonymity and Unconventional Lighting - Exploring the use of anonymity and unconventional lighting techniques in photography can bring a unique and unexpected element to brand visuals, grabbing attention and creating a sense of intrigue.
3. Handcrafted Millinery Designs - The focus on handcrafted millinery designs in fashion campaigns offers an opportunity for brands to highlight the artistry and craftsmanship behind their products, appealing to consumers who value bespoke and unique creations.
Industry Implications
1. Fashion - The fashion industry can leverage surreal photography and unconventional lighting techniques to create visually stunning campaigns that resonate with consumers and distinguish their brand.
2. Advertising - The advertising industry can explore the use of surreal visuals, anonymity, and unconventional lighting to create disruptive and attention-grabbing campaigns that stand out in a crowded market.
3. Art and Photography - The art and photography industries can embrace the use of surrealism, anonymity, and unique lighting techniques to push boundaries and redefine traditional concepts of photography, opening up new avenues for creative expression.