While South Korea continues to lead the world in terms of ecologically friendly packaging and recycling rates, Montbest is introducing a "no-label" beverage package in cooperation with Gentlebrand. South Korea recently announced plans to cut plastic packaging use by 60% before 2030 in order to become a plastic-free society by 2050. The bottle's labelless construction complies with the country's expanding plastics rules, furthering its efforts towards sustainable packaging. By choosing to go labelless, the company will reduce its plastic waste and usher in "a new product identity."
"South Korea and Japan are very concerned with [environmental] sustainability, especially energy transition and resource scarcity. It is the philosophy in these countries [driving advanced recycling]," Susan Hansen, global strategist for food packaging and logistics at Rabobank, was quoted in a statement.
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Trend Themes
1. No-label Packaging - Montbest introduces a labelless beverage package, complying with expanding plastics rules and reducing plastic waste, opening opportunities for label-free packaging in other industries.
2. Sustainable Packaging - South Korea's plans to cut plastic packaging use by 60% before 2030 in order to become a plastic-free society by 2050 has opened up opportunities for sustainable packaging innovations.
3. Ecologically Friendly Packaging - South Korea's lead in ecologically friendly packaging and recycling rates has created opportunities for companies to introduce new packaging that align with their sustainability goals.
Industry Implications
1. Beverage Industry - The labelless beverage packaging utilized by Montbest and Gentlebrand could potentially disrupt the beverage industry's current standard packaging processes, sparking more sustainable packaging options.
2. Food Packaging Industry - As discussed by Rabobank's global strategist Susan Hansen, the shift toward advanced recycling in countries like South Korea and Japan could create opportunities for companies to develop new and sustainable food packaging methods.
3. Consumer Goods Industry - Montbest's labelless water bottles could disrupt the current packaging methods across various consumer goods industries, allowing other companies to follow suit with more environmentally friendly packaging options.