Shopping is more fun when it’s accompanied by decorations like the one found in the new Monki Store. Designed by the Swedish-based firm Electric Dreams, this place is bathed in colors and oceanic themes. Decorated with sea creatures and styled with a narrative in mind, the Monki Store knows how to enhance the experience of finding static pieces for a wardrobe.
This new shop is the third one done by Eletric Dreams. The creators of thes marketing masterpieces, Joel Degermark and Catharina Frankander, explains why they are so successful in communicating the brand identity: "Our designs are much about story-telling and themes, a fascination of playful exaggeration. We like things that are too colorful, too weird, too beautiful, too dark." This whimsical outtake shows the energy and liveliness portrayed in the boutique’s design.
Hidden treasures, sea creatures, bubbles and wavy furniture makes the Monki store a fantastic shopping voyage.
Submarine Clothing Campaigns
The Monki Store is a Colorful Shopping Adventure
Trend Themes
1. Colorful Store Design - Designing stores with vibrant colors and themed decorations to enhance the shopping experience.
2. Narrative-themed Retail Spaces - Creating retail spaces that tell a story through the use of design elements and decorations.
3. Playfully Exaggerated Aesthetics - Embracing bold and unconventional designs that are too colorful, too weird, and too beautiful.
Industry Implications
1. Fashion Retail - Incorporating vibrant and whimsical store designs to attract and engage customers.
2. Interior Design - Exploring narrative-themed concepts and playful aesthetics in designing retail spaces.
3. Visual Merchandising - Developing innovative displays and decor to create immersive and captivating shopping experiences.