Money advertising placements is an idea conceptualized by Michael Marcovici.
Michael Marcovici thinks money is a very fluid media placement because "it changes hands on average 3x per week, so each ad on a 100 USD note is seen by more then 1000 persons." To visualize the concept, Michael Marcovici has made some of his own money prints with Mattel, American Express and Campbell's replacing the presidents on the bills.
Implications - Michael Marcovici's idea to place ads on paper money is truly innovative and displays some out-of-the-box thinking. Next time you get some change back from a cashier, be sure to check out both sides of your paper money.
Cashvertising Campaigns
Money Advertising Placements on Cold, Hard Cash
Trend Themes
1. Money Advertising Placements - Placing ads on paper money presents a disruptive innovation opportunity for advertisers to reach a wide audience as money changes hands frequently.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from the trend of money advertising placements by offering innovative and attention-grabbing ad placements on paper money.