The Monaco Lexus LS600h has been created to celebrate Europe's other summertime royal wedding. The special-edition Lexus will be the official car of Prince Albert II of Monaco and his bride Miss Charlene Wittstock.
Lexus is no stranger to luxury rides created specifically for big-time sponsorships, but the Monaco Lexus LS600h is bound to be one of their most lavish of these vehicles ever created. The hybrid ride will be outfitted with a slew of extras, including flashing lights, the royal insignia and a special license plate reading "MC O1."
Lexus' sponsorship of the royal wedding is a shrewd move that is sure to pay dividends down the line. Monaco is a tiny, but wealthy country, and it will more than likely attract all the eyes of Europe come the royal wedding on July 2nd.
Eco-Friendly Royalty Rides
The Monaco Lexus LS600h is the Official Car of the Other Royal Wedding
Trend Themes
1. Luxury Sponsorship Vehicles - Opportunity for luxury car brands to create special-edition vehicles for high-profile sponsorships.
2. Hybrid Royalty Rides - Disruptive innovation opportunity to design eco-friendly luxury cars for royal weddings and high-profile events.
3. Shrewd Brand Partnerships - Potential for brands to strategically align with prestigious events and gain long-term benefits.
Industry Implications
1. Automotive - Automakers can capitalize on designing and manufacturing luxury cars tailored for special occasions.
2. Event Planning - Opportunity for event planners to offer eco-friendly vehicles as part of their high-end services for exclusive events.
3. Marketing and Advertising - Branding agencies can help brands establish strategic partnerships with influential events and maximize exposure.