The Moment x Lululemon Lemon Lemon drink has been created in collaboration between the adaptogenic refreshment brand and the activewear brand for health-conscious consumers to enjoy. The drink will be exclusively at Lululemon Experiential Studios across the country and boasts a citrus-forward flavor achieved using Meyer and Spanish lemons. The drink also features honeysuckle, lavender, juniper berries and yuzu with no added sugar or preservatives in the mix.
The Moment x Lululemon Lemon Lemon drink has a sparkling profile that is positioned to help reduce stress, while also increasing immunity and offering a dose of antioxidants. The drink is crafted with quality and function in mind, and responds to the increased demand for flavorful food products with a purpose amongst health-conscious consumers.
Collaboration Adaptogenic Refreshments
The Moment x Lululemon Lemon Lemon Drink Supports Wellness
Trend Themes
1. Adaptogenic Beverages - Given the growing demand for functional food products, there is an opportunity to explore the usage of adaptogens to create tasty and functional beverages for consumers.
2. Collaborative Drinks - As seen with The Moment x Lululemon partnership, there is an opportunity for brands in the food and beverage industry to collaborate with other brands to expand their reach and offer unique products to consumers.
3. Sparkling Wellness Beverages - The Moment x Lululemon Lemon Lemon drink's sparkling profile highlights the growing demand for wellness beverages that offer both refreshment and functional benefits.
Industry Implications
1. Beverage - There is an opportunity for beverage companies to innovate on their product offerings by incorporating functional ingredients, such as adaptogens, and creating unique and refreshing flavors for health-conscious consumers.
2. Health and Wellness - As consumers continue to prioritize health and wellness, brands in this industry can collaborate with other companies to expand their offerings and provide products that cater to consumers' needs for quality and function.
3. Activewear - As seen with Lululemon's collaboration with The Moment, there is an opportunity for activewear brands to expand into the food and beverage industry and offer products that align with their brand values of promoting health and wellness.