According to a survey by finder, more than half of Americans have received at least one unwanted gift during the holiday season. In response to this common frustration, Molson Coors' new barley milk company, Golden Wing, is introducing a new version of Santa who will give cash prizes to those who received unwanted gifts.
From now until January 3rd, fans can share a gift they didn't want with Golden Wing's "Badass Santa" by filling out a form on the company's website. Up to 10 fans who enter will win $500, with one grand prize winner receiving $5,000 via Venmo or PayPal. All winners will also receive a month's supply of Golden Wing.
In addition to the chance to win cash prizes, Golden Wing is encouraging fans to donate their unwanted gifts to a local donation center in order to make someone else's holiday season brighter. By doing so, fans can turn their own unwanted gifts into a chance to bring joy to others.
Beer-Branded Cash Giveaways
Molson Coors’ Santa Gives $10k to Get a Gift You Actually Want
Trend Themes
1. Cash Giveaways to Recipients of Unwanted Gifts - Businesses could consider implementing cash incentives or prizes for individuals who received unwanted gifts to encourage them to share these experiences and build brand engagement.
2. Collaborating with Donation Centers - Businesses could partner with donation centers or charities to promote the donation of unwanted gifts and align their brand with social good opportunities.
3. Creating Alternative Gift-receiving Experiences - Businesses could explore innovative ways to provide enjoyable gift-receiving experiences, such as allowing customers to create a personalized shopping list, to reduce the number of unwanted gifts and improve customer satisfaction.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies may consider implementing cash giveaway programs similar to Molson Coors to build brand engagement and loyalty around the holiday season.
2. Retail - Retail businesses could partner with donation centers to not only offer a solution to unwanted gifts but also position their brand as socially responsible and sensitive to their customers' values.
3. E-commerce - E-commerce businesses could invest in a more personalized customer experience, potentially reducing the likelihood of unwanted gifts and increasing customer satisfaction, brand engagement, and loyalty.