This stunning series of images by Molly Landreth abolishes stereotypes.
Seattle-based Molly Landreth has been praised internationally for this collection of captures entitled 'Embodiment: A Portrait of Queer Life in America.' The collection is comprised of several images, all which contain subjects who are part of the LGBT community. Molly recognized that often, these citizens are stereotyped within their own communities, and chose to portray their real personalities. The portraits show happy couples not hindered by their genders in their home settings; these settings really reflect the personalities of each subject.
This series by Molly Landreth proves that love has no restrictions.
Implications - Consumers living in urban areas live very fast-paced lifestyles and have little time to absorb literary information. They instead prefer to gather data from visual mediums which are quick and easy to read. Companies or organizations who wish to influence the opinions of their customers can create meaningful marketing campaigns by utilizing strong imagery.
Candid Pride Portraits
Molly Landreth Gives the LGBT Community a Voice Through Her Images
Trend Themes
1. Visual Marketing - The rise of visual mediums as a preferred means of communication presents an opportunity for companies to create impactful marketing campaigns through the use of strong imagery.
2. Diversity and Inclusion - The recognition and celebration of diverse communities, such as the LGBT community, is a growing trend that companies can tap into to create inclusive products and services.
3. Breaking Stereotypes - The challenge to abolish stereotypes and showcase individuals in their truest form presents an opportunity for businesses to promote authenticity and disrupt traditional perceptions.
Industry Implications
1. Photography - Photographers and studios specializing in capturing diverse communities can leverage their expertise to provide inclusive visual content for various industries.
2. Marketing and Advertising - Marketing and advertising agencies can embrace the trend of visual marketing to create powerful campaigns that resonate with consumers living in fast-paced urban environments.
3. Social Advocacy - Non-profit organizations and advocacy groups can utilize strong imagery to challenge stereotypes, promote diversity, and advocate for social change.