Heavily processed foods have quickly taken over the majority of our food products, but MOJU juices is hoping to reintroduce all-natural ingredients listed clearly on its labels. MOJU focuses primarily on healthy homemade juices offered in shot-sized bottles. The juices themselves combine a host of all-natural fruits and vegetables, all of which are free of chemical pesticides and grown naturally. MOJU is also a member of 1% for the Planet and donates 1% of its annual sales to environmental causes.
Part of the appeal of MOJU lies in its clever labeling, created by Otherway London. These labels work to focus on the brand's high-quality, fairly sourced ingredients and place the ingredients at the forefront. Each bottle of MOJU juice lists the fruits and veggies included, as well as the percentage in which they are used.
Informative All-Natural Juices
MOJU Juices List Accurately All the Ingredients Used in Each Bottle
Trend Themes
1. All-natural Ingredients - The trend of using all-natural ingredients can disrupt the heavily processed food industry in offering a healthy alternative.
2. Transparency in Labeling - The trend of transparent labeling can benefit the food and beverage industry in building consumer trust through information and traceability.
3. Environmental Responsibility - The trend of environmental responsibility can disrupt the juice industry by promoting sustainable and eco-friendly practices.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of the trend towards all-natural ingredients and transparent labeling in promoting healthier options to consumers.
2. Juice - The juice industry can benefit from the trend of environmental responsibility by adopting sustainable and eco-friendly practices in production and sourcing of ingredients.
3. Marketing and Advertising - The marketing and advertising industry can offer services to brands looking to promote their sustainable and environmentally conscious practices to gain a competitive advantage.