Calming Moisturizing Balms

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The Aveeno® Calm + Restore Skin Therapy Balm Recently Launched

Aveeno® Canada recently debuted a new moisturizing balm that promises to restore the skin's moisture barrier while also soothing dry skin. The product is called the Aveeno® Calm + Restore Skin Therapy Balm and is a new addition to the Calm + Restore collection.

The moisturizing balm claims to keep skin nourished and hydrated for up to 24 hours. Great for sensitive and eczema-prone skin, the Aveeno® Calm + Restore Skin Therapy Balm can also temporarily relieve minor skin irritations. The product is powered by a Triple Oat formula that is a signature of the Calm + Restore collection and what makes it effective in fighting dry, flaky skin. It includes oat extract, colloidal oatmeal, oat oil, and ceramides. The formula is also hypoallergenic and non-comedogenic
Trend Themes
1. Moisturizing Balm Innovations - There is an opportunity for creating new moisturizing balms using natural, hypoallergenic and organic ingredients that can help restore skin's moisture barrier and provide relief from skin irritations.
2. Eczema Treatment Trends - The rise of eczema-related skin issues has created an opportunity for developing new products and treatments that can provide maximum relief to the affected areas.
3. Natural Skincare Products - With an increasing focus on the benefits of using natural ingredients in skincare, there is an opportunity for developing more natural and organic skincare products that can cater to sensitive skin types.
Industry Implications
1. Skincare Industry - This trend presents an opportunity for skincare brands to develop new products that cater to sensitive skin types by using natural, organic, and hypoallergenic ingredients.
2. Eczema Treatment Industry - The eczema treatment industry can leverage this trend to create more effective and efficient products that can provide maximum relief to the affected areas.
3. Healthcare Industry - There is an opportunity for the healthcare industry to explore natural ingredients and develop products like moisturizing balms that can provide relief from skin irritations and use more natural products for their patients.

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