Meal kits have come into the spotlight once again in response to the COVID-19 pandemic as brands aim to offer consumers a way to prepare food from home, which is exactly what the Moe’s Southwest Grill Meal Kits are intended to help support.
The meal kits come in two varieties including the Nacho Meal Kit and the Fajita Meal Kit, which priced at $24.99 and $34.99, respectively. The kits come with enough food for between four and six people to make them ideal for families seeking out an easier option for mid-week meals.
The Moe’s Southwest Grill Meal Kits join the brand's existing Taco Meal Kit and also feature a philanthropic benefit for consumers to appreciate. This will see $1 from each kit sold through the end of August donated to No Kid Hungry.
Southwestern Cuisine Meal Kits
These Moe’s Southwest Grill Meal Kits Come in Two Varieties
Trend Themes
1. Rise of Meal Kits - Disruptive innovation opportunity: Develop customizable meal kits for specific dietary needs or cultural cuisines.
2. Integration of Philanthropy - Disruptive innovation opportunity: Create meal kits that donate a portion of sales to charitable causes, increasing customer engagement and satisfaction.
3. Convenience for Families - Disruptive innovation opportunity: Design meal kits that cater specifically to families with young children, providing quick and nutritious meal options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop a subscription-based meal kit service that focuses on regional or international cuisine, catering to a diverse range of tastes.
2. Charitable Organizations - Disruptive innovation opportunity: Create partnerships with meal kit companies to collaborate on special edition kits that support specific charitable causes.
3. E-commerce - Disruptive innovation opportunity: Develop an online platform that connects meal kit providers with local farms and suppliers, supporting sustainable, farm-to-table practices.