Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
This summer, luxury fashion house Louis Vuitton embraces the modern-day travel aesthetic in a new campaign titled 'Horizons Never End.' Set in the vast coastal city of Miami, the campaign imagery—which includes both a photoshoot and a video—features the Brazilian supermodel Gisele Bündchena as she basks in the inviting sun. A key Louis Vuitton product highlighted in the Horizons Never End campaign is the "world-renowned Horizon suitcase" which was designed by Marc Newson. The product is known to be lightweight and boasts that familiar LV monogram pattern. The modern-day travel campaign showcases how the Horizon suitcase enables Gisele Bündchen to "travel with efficiency and in style." The imagery is sure to excite people for the upcoming summer months.
Trend Themes
1. Modern-day Travel Fashion - Luxury fashion brands can pursue collaborations with travel brands and use modern travel accessories as part of their collections.
2. Social Media Travel Influencing - Social media influencers can be utilized for modern-day travel campaigns to appeal to audiences and encourage travel experiences.
3. Sustainable Travel - Brands in the travel industry can innovate with sustainability by promoting eco-friendly travel options and partnering with eco-conscious companies.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can identify opportunities in the travel industry by incorporating travel accessories and campaigns into their collections.
2. Travel - Travel companies can collaborate with fashion brands and social media influencers to create modern and visually appealing travel experiences.
3. Sustainability - Companies can create sustainable travel packages and promote eco-friendly transportation options to reflect the trend towards responsible and sustainable travel experiences.