Sasha Chaika captures 'Morphology of the Modern Myth,' an editorial that is lensed for style blog F****** Young! Online. The image series gives fashion fans a candid look at subcultures inspired by different genres of rock music.
Starring model Nikka, this editorial spotlights outfit pairings that pay tribute to metal, grunge, psychedelic and punk rock genres. This editorial pays tribute to metal with occult-inspired garments and heavy goth makeup while punk is celebrated with electric green hair dye and monster-patterned sweatshirts.
The editorial's grunge inspiration is showcased with loose-fitting and androgynous pieces while its glitter root hairstyles and floral prints evoke a psychedelic rock theme. Styling for Morphology of the Modern Myth is courtesy of Anna Khamitsevich who dresses model Nikka in staples from All Saints, Marc Jacobs and Daniel Palillo among other labels.
Candid Subculture Photography
Morphology of the Modern Myth is Lensed by Sasha Chaika
Trend Themes
1. Subculture Fashion - Disruptive innovation opportunity: Creating clothing lines and accessories that cater to subculture-inspired fashion trends.
2. Rock-inspired Styling - Disruptive innovation opportunity: Developing unique hairstyling and makeup products that allow people to express their love for different rock music genres.
3. Genre-inspired Editorial Shoots - Disruptive innovation opportunity: Creating online platforms or magazines that feature editorial shoots highlighting fashion styles influenced by specific music genres.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing new fashion lines that cater to subculture-inspired looks.
2. Beauty - Disruptive innovation opportunity: Developing unique hairstyling and makeup products that cater to rock-inspired fashion trends.
3. Media & Publishing - Disruptive innovation opportunity: Creating online platforms or magazines that celebrate and showcase genre-inspired fashion editorials.