Gold is often considered a traditional metal for making jewelry, especially in countries like India, and Vishesh Verma takes this into account with this campaign for the World Gold Council. Gold is meant to be worn on special occasions such as weddings and other functions but when it comes to modern gold jewelry worn on an everyday basis, the scope is very low. Only a few designers make modern jewelry using gold which is why more and more people are trying to make gold a more wearable material.
This campaign for World Gold Council, shot by Vishesh Verma, seeks to do just that -- highlight the functionality and beauty of modern gold jewelry. Featuring Indian model Vipasha Agarwal, the campaign features her dressed in warm pinks and saffrons, showing off the yellow metal in all its glory. The mood of the photoshoot is playful and bright and a far cry and from the normal Indian perspective on gold. What's not to love about the reinvention of the metal in modernly styled ornaments?
New Age Accessories
The Vishesh Verma Campaign for the World Gold Council Reinvents Tradition
Trend Themes
1. Modern Gold Jewelry - Opportunity for designers to create and market gold jewelry that is more wearable for everyday use.
2. Functional Gold Jewelry - Opportunity to highlight the functionality and versatility of modern gold jewelry.
3. Reinventing Gold - Opportunity to change the traditional perception of gold and showcase it in a modern and stylish way.
Industry Implications
1. Fashion and Jewelry - Opportunity for fashion and jewelry companies to create and market modern gold jewelry.
2. Photography and Advertising - Opportunity for photographers and advertising agencies to showcase the beauty and versatility of modern gold jewelry.
3. Consumer Goods - Opportunity for consumer goods companies to innovate and leverage the trend of modern gold jewelry.