Edgy model Lily McMenamy was recently chosen to star as the face for the new Givenchy Fall/Winter 2014-15 line in a series of striking garden images for Vamp magazine's second issue. The shoot, photographed by Giampaolo Sgura, captures a vampy side to fall fashion.
McMenamy starred in an elegant garden-themed editorial that juxtaposed dark plums an gray color tones with the femininity of flowers. The illustrations captured McMenamy posing alongside opulent marble fountains and black baroque fences. McMenamy was dressed in silk floral dresses and sporting a heavy smokey eye and dark lip. The colored illustrations are juxtaposed with black and white images of McMenamy with her hair down wearing structured monochromatic suits, blazers and embellished blouses. The contrast of the images showcases the wide range of patterns and fabrics featured in the Givenchy Fall/Winter 2014-15 collection.
Gothic Garden Editorials
Model Lily McMenamy Stars as the Face for the New Givenchy Collection
Trend Themes
1. Dark Floral Fashion - There is an opportunity for disruptive innovation in the fashion industry by incorporating dark floral patterns and designs into fall and winter collections.
2. Contrasting Color Palettes - Designers can explore the use of contrasting color palettes, such as dark plums with gray tones, to create striking and visually captivating fashion collections.
3. Mixed Media Editorials - Fashion brands can disrupt the traditional editorial format by incorporating mixed media elements, such as illustrations and black and white images, to showcase their collections in a unique and engaging way.
Industry Implications
1. Fashion - The fashion industry can embrace the Gothic garden aesthetic and leverage it to create innovative and eye-catching clothing collections.
2. Photography - Photographers can explore the use of garden settings and juxtapose dark and light elements to create visually impactful images for fashion editorials.
3. Publishing - Publishers can reinvent the traditional magazine format by incorporating mixed media elements and creating immersive editorial experiences that showcase fashion collections.