You may already be aware of Modavanti, an online sustainable fashion retailer that has been featured on and with places such as Ethical Ocean, WWD, InStyle, Lucky Magazine, Mashable, Elle, Refinery 29 and the Huffington Post. In addition to its clothing offerings, Modavanti is now offering 18 brands of beauty and cosmetics products, attempting to create a sort of holistic approach to sustainable shopping.
"Wearing what matters’ shouldn't just apply to our clothing, but what we put on our bodies and faces as well," founder David Dietz said. "On average, women are exposed to over 150 harmful chemicals through their beauty products each day."
Modavanti also seems to be attempting to up its social media campaign strategy by adding hashtags to its branded images, which are featured here in the photo gallery.
Online Sustainable Fashion Retailers
Modavanti Launches Cosmetics and Beauty Products
Trend Themes
1. Online Sustainable Fashion - Disruptive innovation opportunity: Develop new sustainable fashion technologies and materials to reduce environmental impact.
2. Holistic Approach to Sustainable Shopping - Disruptive innovation opportunity: Create integrated platforms or apps that offer sustainable fashion, beauty, and cosmetic products in one place.
3. Social Media Campaign Strategy - Disruptive innovation opportunity: Develop AI-powered tools to analyze and optimize social media campaigns for sustainable fashion retailers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Adopt sustainable practices and materials to meet the growing demand for eco-friendly fashion.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Create sustainable and toxin-free beauty products that cater to the eco-conscious consumer.
3. Digital Marketing - Disruptive innovation opportunity: Develop new tools and strategies for sustainable fashion retailers to effectively market their products on social media platforms.