MOD Pizza is expanding beyond pies by testing out new oven-baked 'MOD Wings' in 28 locations in Dallas and Salt Lake City.
For some time now, Mod Pizza has been considering expanding its menu to cater to a wider range of customers and taste preferences. Early innovations have included adding plant-based Italian sausage and rolling out new salads. The latest addition is oven-baked chicken wings. These new MOD Wings are available in BBQ Hot Honey Buffalo, Sri-Rancha, Parmesan Garlic Rosemary, and Original flavors, and come in orders of either six or 12 wings. As Mark Shambura, Mod Pizza’s CMO, said of the new test, "We’ll continue to lean into menu innovation in 2023, and have a number of exciting products to test and debut throughout the year."
Oven-Baked Chicken Wings
Mod Pizza is Testing New Mod Wings in Dallas and Salt Lake City
Trend Themes
1. Expansion of Menu Options - Mod Pizza's introduction of oven-baked chicken wings demonstrates an opportunity for restaurants to expand their menu options and cater to a wider range of customer preferences.
2. Innovation in Food Choices - The addition of plant-based Italian sausage and new salads, as well as the introduction of MOD Wings, shows that businesses can innovate by offering new and unique food choices to their customers.
3. Convenience for Customers - The addition of MOD Wings in various flavors and order sizes demonstrates the opportunity for businesses to offer convenient food options for customers, allowing them to order dishes that suit their individual needs and preferences.
Industry Implications
1. Restaurant Industry - The restaurant industry can benefit from the trend of expanding menu options and offering innovative food choices, such as the introduction of oven-baked chicken wings.
2. Fast Casual Dining - Fast casual dining restaurants can take advantage of the convenience trend by offering a variety of food options, such as MOD Pizza's new MOD Wings, that can be easily customized and ordered to-go.
3. Food Service Industry - The food service industry has an opportunity to innovate by offering unique and customizable food choices, as demonstrated by Mod Pizza's introduction of new menu items like MOD Wings.