Mobile trivia games are popular amongst groups and allow individuals to test their knowledge on any given topic. Harnessing the popularity of such an activity, Miller Lite supplements its 'Know Your Beer' campaign with a playful, interactive component—the Great Taste Trivia.
Created in partnership with Vatom Labs, the trivia game challenges players ages 21 and up to answer 12 questions "to win one of 10,000 cash prizes of $5 each via PayPal." The blockchain aspect of the activation ensures that the $5 rewards can not be counterfeited while also "giving the brand more detailed data that can be used for future campaigns." In addition, the Great Taste Trivia also supports social badges and rewards for viral sharing.
Blockchain-Based Mobile Trivia Games
Miller Lite and Vatom Labs Launch 'Great Taste Trivia'
Trend Themes
1. Mobile Trivia Games - The popularity of mobile trivia games provides an opportunity for brands to engage with consumers through interactive and playful experiences.
2. Blockchain Technology - The use of blockchain in gaming activations can ensure secure and legitimate rewards, while also providing brands with valuable data for future campaigns.
3. Social Sharing Rewards - Including social badges and rewards for viral sharing in trivia games can incentivize players to spread brand messaging and increase engagement.
Industry Implications
1. Beverage - Beverage brands like Miller Lite can leverage mobile trivia games to create interactive experiences that enhance brand awareness and engagement.
2. Gaming - The integration of blockchain technology in mobile trivia games presents disruptive innovation opportunities in the gaming industry, ensuring secure rewards and data transparency.
3. Marketing and Advertising - The incorporation of social sharing rewards in trivia games allows marketers and advertisers to capitalize on viral marketing strategies and amplify brand reach.