According to a Seventh Generation media release, they have created an iPhone application called the “Label Reading Guide†that allows people to learn about harmful chemicals found in common household cleaners.
The “Label Reading Guide†informs people of vital information that is usually missing from product labels and allows them to make healthier decisions as they shop.
To top it all off, you can download the app for your iPhone or home computer for free!
Implications - In today's society, concerns relating to the well-being of individuals continue to escalate. Businesses that create products designed to assist consumers in living a healthier lifestyle will likely generate large profits.
Mobile Eco Detectives
Seventh Generation Releases iPhone App to Help You Read Labels
Trend Themes
1. Label Reading - Opportunities for apps or technologies that provide consumers with information about potentially harmful chemicals in products.
2. Healthier Lifestyle - Potential for businesses that create products or services to help consumers make healthier choices.
3. Mobile Apps - The growth of mobile applications that provide consumers with information or tools for making informed purchasing decisions.
Industry Implications
1. Consumer Goods - Opportunities for manufacturers of household cleaners to develop products with safer ingredients and provide transparent labeling.
2. Technology - Opportunities for app developers to create mobile applications that educate consumers on the safety of different products.
3. Health and Wellness - Potential for organizations that promote healthier living to partner with or endorse products that prioritize consumer safety and health.