An app by Tagged is remodeling its mobile dating app 'Swoon' to resonate better with its female users. Its interface is more appropriate for its 50% population of women and is also being built by women.
The social dating site specializes in helping users meet new people, find out what friends they might have in common and introduces strangers based on mutual interests. By scrolling through pictures of members of the opposite sex -- swiping as to whether or not you're interested -- you can find out who seems like a good candidate for a date, and then message each other. In a way the app is modeled after the concept of 'speed dating.' Other new additions to the app are its larger photos, and 'Look Back' feature, which allows users to give people they accidentally rejected a second chance by shaking the phone.
Another new feature targeted specifically to women is a messaging service that allows ladies to chat with their friends privately about possible matches. 'Swoon' also aims to move beyond other mobile dating apps which focus only on hookups. With the new female-geared approach, the hope is that the app will encourage better relationships.
Female-Marketed Mobile Dating Apps
'Swoon' Updates to Cater for the Way Girls Look for Dates
Trend Themes
1. Female-oriented Mobile Dating - 'Swoon' updates its mobile dating app to resonate better with female users, offering a female-oriented interface built by women.
2. Enhanced User Experience - The 'Swoon' app introduces larger photos and a 'Look Back' feature, providing an enhanced user experience for finding potential dates.
3. Relationship-focused Dating Apps - 'Swoon' aims to move beyond hookup culture by focusing on encouraging better relationships through its new features and female-geared approach.
Industry Implications
1. Mobile Dating Apps - The 'Swoon' app's updates and focus on female-oriented features present disruptive innovation opportunities in the mobile dating app industry.
2. Social Networking - The enhanced features of 'Swoon' and its focus on relationship-building offer disruptive innovation opportunities in the social networking industry.
3. User Messaging Services - 'Swoon's messaging service for private conversations about potential matches opens up disruptive innovation opportunities in the user messaging services industry.