Nike has debuted its first NFT series named 'MNLTH' in collaboration with its recently acquired virtual studio, 'RTFKT.' MNLTH, which is derived from the word 'Monolith,' is an NFT of a rotating black box with the Nike checkmark logo and the RTFKT lightning bolt logo on the sides. The entire box features geometric designs etched into the metal-like crate.
In the tradition of a loot box or gift box, this NFT is tied to a variety of real, physical contents. When the NFT auctions conclude, owners of the MNLTH NFT will receive a variety of items in the MNLTH collection from Nike and RTFKT, which have yet to be disclosed. These items will likely include apparel designed in a similar fashion to the NFT itself, meaning they will be dark, geometric, and minimalist.
NFT-Tied Gift Boxes
Nike and RTFKT Have Launched the 'MNLTH' Series of NFTs on OpenSea
Trend Themes
1. Nft-tied Merchandise - The concept of using NFTs to tie physical merchandise together creates a new opportunity for retailers to offer exclusive limited-edition merchandise.
2. Geometric Minimalist Designs - The appeal of geometric minimalist designs serves as a trend for future merchandise releases that appeal to consumers who enjoy the clean, simple designs commonly found in NFT offerings.
3. Virtual Studios and Fashion Collabs - The collaboration between virtual studios like RTFKT and fashion brands like Nike could present an opportunity for the development of unique new collaborative design collections.
Industry Implications
1. Retail - The use of NFTs to tie digital ownership of merchandise opens up opportunities in the retail industry to offer one-of-a-kind merchandise with limited distribution.
2. Fashion - The unique designs and limited-time availability of NFT-tied merchandise create an opportunity for the fashion industry to release exclusive collections that appeal to NFT enthusiasts and collectors.
3. Virtual Art and Collectibles - The use of NFTs in the creation of unique digital art and collectibles could present an opportunity for the further development of the virtual art and collectibles industry.