MM6 Maison Margiela has unveiled its Spring/Summer 2023 visuals inspired by the aesthetics of summer. The collection emphasizes unconventional design aspects, utilizing holes, asymmetrical sewing, and reworked pieces. Margiela’s experimental nature is channeled through unique colors and silhouettes.
The campaign adopts the aesthetics of Le Java, a famous Parisian nightclub, to fuse the creative nature of Margiela’s designs with themes of nightlife. Collection highlights include the ‘Japanese’ bag, a shoulder bag crafted in net fabric. Tailored trousers adopt a techwear-like method, while asymmetrical silhouettes like spliced t-shirts and draped fabric disrupt the muted tones throughout the collection.
The MM6 ‘Resort 2023’ collection boasts a range of innovative and contemporary fashion trends, including multiple accessory and apparel options.
Unconventional Luxury Apparel
MM6 Maison Margiela Reveals Its Experimental Summer Collection
Trend Themes
1. Unconventional Design - Opportunity for disruptive innovation in the fashion industry by creating unique, experimental design aspects for apparel and accessories.
2. Asymmetrical Silhouettes - Innovative opportunity to disrupt traditional fashion silhouettes by introducing more asymmetrical designs for clothing and accessories.
3. Techwear-inspired Apparel - Opportunity for innovation in fashion design by integrating technology into clothing and accessories.
Industry Implications
1. Fashion - Opportunities for innovation in the fashion industry to create experimental and unconventional luxury apparel.
2. Accessories - An opportunity for the accessories industry to create unique and experimental pieces, such as the shoulder bag crafted in net fabric.
3. Nightlife - Opportunities for the nightlife industry to collaborate with fashion brands to inspire and create new aesthetics and design concepts.