Commercial commodity packaging has developed a distinctly boring appearance, so it's lovely to see something resembling the MLK Dairy Products' branding sitting on the shelf at the supermarket.
Designed by the Depot WPF branding agency, these sketched cartons and containers have been inspired by the compelling textures and patterns found at the farm where these milk products came to be. The MLK Dairy Products branding won the 2010 Epica Awards for its appealing aesthetic.
Pencil-Drawn Packaging
MLK Dairy Products' Branding has a Personal Touch
Trend Themes
1. Hand-drawn Packaging - Opportunity for brands to differentiate themselves and evoke a personal, handcrafted feel through packaging designs.
2. Texture-inspired Branding - Exploration of incorporating textures and patterns from the source of the product into branding for a more authentic and compelling visual appeal.
3. Aesthetic-driven Packaging - Increasing focus on creating visually appealing packaging designs that stand out on store shelves and capture consumer attention.
Industry Implications
1. Food and Beverage - Innovative packaging designs in the food and beverage industry can create new experiences and build stronger connections with consumers.
2. Design and Branding - Opportunity for design and branding agencies to experiment with unique packaging concepts that challenge traditional norms and engage consumers.
3. Retail and Consumer Goods - Growing demand for visually appealing packaging in the retail and consumer goods industry presents opportunities for brands to establish a competitive edge in the market.