The Mjolk Homme Spring/Summer 2012 lookbook displays the brand's penchant for durable, stylish pieces, as well as for its ability to push boundaries. The model showcasing the seasonal line is overtly feminine with long blonde tresses and dainty features, effectively embracing a rather androgynous look in the menswear industry.
This New York-based label has done an excellent job of putting together both breezy and warm apparel, perfect for the mixed weather brought on by fall months. The inclusion of casual dress pants and oxford shirts further contributes to the collection's versatility as these pieces can be worn in a variety of settings.
Womanly open-toe sandals, light colors and a jean jumper add distinctively feminine notes to this practical Mjolk anthology, honing in on certain male looks that can easily take on a couture womanly appeal.
Overtly Feminine Menswear Lookbooks
The Mjolk Homme Spring/Summer 2012 Advertisements are Womanly
Trend Themes
1. Androgynous Fashion - Opportunity for brands to create clothing that blurs traditional gender norms and embraces an androgynous aesthetic.
2. Versatile Apparel - Brands can capitalize on the demand for clothing that can be worn in a variety of settings, offering versatile options that suit different occasions.
3. Feminine Influence in Menswear - Opportunity for designers to integrate feminine elements into menswear collections, creating unique and visually appealing styles.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for retailers to offer gender-neutral clothing options, catering to the growing demand for androgynous fashion.
2. Apparel Manufacturing - Manufacturers can explore the production of versatile apparel that seamlessly combines practicality and style to meet the needs of modern consumers.
3. Menswear Design - Designers can embrace the feminine influence in menswear, pushing the boundaries of traditional styles and creating unique, fashion-forward collections.