What you get when you blend the convenience of a beer with the complex flavors of cocktails is a new product from Bud Light that goes by the name of Mixxtail. These flavored malt beverages come in Hurricane, Firewalker and Long Island, offering reinterpretations of classic mixes in a ready-to-drink format. In total, Bud Light's Mixxtail beverages contain about 8% alcohol by volume.
Although the drinks come in the familiar form of beer, the branding subtly hints at this line's ties to mixology. Packaged in aluminum, these alcoholic drinks are available in both single-serve cans and 8-pack bottles that can be capped and securely closed after opening. Whether you pick up a small or a large batch of mixxtail drinks, it's a great way to save yourself a trip to the bar.
Beer Bottle Cocktails
Mixxtail Drinks Are Presented in a Form Familiar to Bud Light Consumers
Trend Themes
1. Ready-to-drink Cocktails - There is an opportunity for beverage companies to capitalize on the convenience trend by exploring more options for ready-to-drink cocktails.
2. Alternative Alcohol Beverages - There is potential for companies to innovate in the adult beverage market by offering alternative alcoholic beverages beyond traditional beers and spirits.
3. Packaging Innovation - There is an opportunity for companies to explore creative packaging solutions that are both convenient and environmentally friendly.
Industry Implications
1. Beverage Industry - The beverage industry can innovate by exploring new product offerings that cater to consumers looking for convenience without sacrificing taste.
2. Alcohol Industry - By exploring new product offerings and trends, the alcohol industry can continue to disrupt the market with new and innovative products.
3. Packaging Industry - There is potential for the packaging industry to create new solutions that are convenient, reusable and sustainable for a variety of products and industries.