In order to increase its presence as a producer of wet dog food, Mars Petcare is launching the 'Mix Mania' campaign to unite its brands: Cesar, Pedigree, Nutro and IAMS.
A commercial for the campaign documents the "freakout face" that a dog makes when presented with a mixture of both wet and dry foods. The hilarious commercial also asks: "Shouldn't dinner always look like this?" Since wet food is typically more expensive than dry dog food, this campaign suggests a practical way to make the most of what a pet enjoys and what an owner can afford.
Pet owners who try mixing wet and dry dog foods are encouraged to snap a photo of their pooch and share a post to social media with the #MixMania hashtag.
Combined Pet Food Campaigns
Mars Petcare's 'Mix Mania' Encourages Mixing Wet and Dry Dog Food
Trend Themes
1. Combining Pet Foods - Using creative campaigns to promote the combination of wet and dry pet foods.
2. Optimizing Pet Food Preference - Finding practical and affordable ways to incorporate pets' food preferences.
3. Social Media Sharing - Encouraging pet owners to share their experiences with pet food combinations on social media.
Industry Implications
1. Pet Food Manufacturing - Opportunity to develop and market innovative products catering to the trend of combining pet foods.
2. Advertising and Marketing - Creating effective campaigns to promote the benefits and appeal of mixed pet food diets.
3. Social Media Platforms - Providing platforms and tools for pet owners to share their experiences and interact with brands promoting mixed pet food diets.