Campaigns aimed at encouraging a cause or the solution of a social issue are difficult to do; however, the World Day to Combat AIDS 'Mix Against Aids' video by MIX video figured out just how to make the public recognize its message.
This campaign included two videos: one of a hot male and the other of a seductive female, both working their bodies and heating up the collars of the many viewers that couldn't stop themselves from hitting play and surely did not even think of hitting pause. At the end of the video, the users were astonished to find that the video had posted itself to their walls so that all their friends could see what they'd been up to.
Viral Virus Awareness Videos
'Mix Against Aids' Commercial Documents a Thoughtful Campaign
Trend Themes
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Industry Implications
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