The MiuMiu Spring/Summer 2011 collection featured pretty silk frocks with a common theme of cartoon patterns as the main focus of each piece of clothing.
Each dress had a big star boldly placed in the middle of the top or bottom skirt. Other pieces showcased a swan or serpent. Nevertheless, the MiuMiu Spring/Summer 2011 collection took full advantage of using busy patterned fabrics to add fun looks for the upcoming spring season.
Implications - Looking through the MiuMiu Spring/Summer 2011 Collection, I'm struck by the playful nature of the line, and the fact that it works so well. MiuMiu manages to maintain the aura of an upscale brand while showing that it isn't afraid to have fun. What more could a fashionista ask for?
Pop Surrealist Patterns
The MiuMiu Spring/Summer 2011 Collection Features Trippy Landscapes
Trend Themes
1. Patterned Fabrics - The MiuMiu Spring/Summer 2011 Collection used busy patterned fabrics as the main focus of each piece of clothing, creating an opportunity for textile companies to innovate new patterns and designs.
2. Cartoon Patterns - The main focus of each piece in the MiuMiu Spring/Summer 2011 Collection was cartoon patterns, indicating a trend towards playful and bold designs in the fashion industry.
3. Upscale Playful Brands - MiuMiu showed that an upscale brand can still have a playful nature, creating an opportunity for other luxury brands to explore new, more playful brand identities.
Industry Implications
1. Textile - The use of busy patterned fabrics in the MiuMiu Spring/Summer 2011 Collection creates a potential area of innovation for textile companies to create new patterns and designs.
2. Fashion - The MiuMiu Spring/Summer 2011 Collection’s use of playful and bold designs indicates a trend towards more daring fashion choices.
3. Luxury Brands - MiuMiu’s ability to maintain an upscale brand identity while also embracing playful designs creates an opportunity for other luxury brands to explore new, more playful brand identities themselves.