The emotions running through the Miu Miu Fall 2013 ad campaign might be on the somber side, but the fashion being featured are far from sad. Although they adhere to a darker palette of deep blues, purples and blacks, there are some vibrant additions such as pink and orange that spice things up in an elegant manner.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Miu Miu Fall 2013 ad campaign is set on a "CGI cruise ship against a morose-looking ocean and a Monet sky," as beautifully described on Refinery 29. It stars models Katlin Aas, Emily DiDonato, Daphne Groeneveld, Georgia May Jagger, Adriana Lima, Marina Nery, Hind Sahli, Anne Verhallen and Lindsey Wixson. The bold, intricate outfits they don contrast nicely against the flat, green-screen-meets-cardboard backgrounds.
Somber Cruise Fashion Ads
The Miu Miu Fall 2013 Campaign is at Once Vibrant and Gray
Trend Themes
1. Somber Fashion Ads - Find ways to create emotionally impactful fashion ads that use somber tones to enhance the visual storytelling.
2. Vibrant Additions in Fashion - Explore the use of vibrant colors in fashion designs to add an elegant and eye-catching touch to darker palettes.
3. CGI Backgrounds in Fashion Photography - Embrace the use of CGI backgrounds to create unique and visually captivating settings for fashion campaigns.
Industry Implications
1. Fashion Advertising - Incorporate somber tones, vibrant additions, and creative CGI backgrounds into fashion advertisements to capture consumer attention and create a memorable brand image.
2. Fashion Design - Experiment with combining darker palettes with vibrant elements to create visually striking and emotionally evocative fashion designs.
3. Photography and CGI - Explore the possibilities of using CGI backgrounds in fashion photography to enhance storytelling and create unique visual aesthetics.