The fairy tale confection created by Miss Muffet & Co. might be enough of a draw for children and adults alike considering the popularity of such stories in the media today. Yet the packaging will also appeal to the environmentally conscious since the candy is wrapped in ASTM-certified compostable film, which is made from wood-pulp sourced from sustainably managed plantations.
The design of the fairy tale confection boxes themselves will encourage people to view them as keepsakes. Whimsical and stylish, they could easily store other items once the sweets are all eaten up. Founder Sarah Cadman says, "It was really important for Miss Muffet & Co that our packaging had the lowest possible impact on the world around us and it had to clearly show the contents."
Fairy Tale Confections
Miss Muffet & Co. Creates Kid- and Eco-Friendly Packaging
Trend Themes
1. Eco-friendly Packaging - There is an opportunity to create more kid-friendly eco-friendly packaging in the candy industry.
2. Sustainable Sourcing - Sourcing materials from sustainably managed plantations is a disruptive innovation opportunity for the candy industry.
3. Reusable Packaging - Designing candy packaging that can be repurposed as keepsakes or other items offers a disruptive innovation opportunity for candy makers.
Industry Implications
1. Candy Industry - There are opportunities for the candy industry to adopt eco-friendly and sustainable packaging solutions.
2. Packaging Industry - The packaging industry could develop more ASTM-certified compostable film options for candy makers.
3. Ecological Packaging Industry - The ecological packaging industry could collaborate with candy makers to create more eco-friendly packaging options.