Miss Cannabis is Ho Karan's educational YouTube channel that aims to inform viewers about the ingredient's benefits and prevalence around the globe. Hosted by the French Skincare brand's founder Laure Bouguen, the channel chronicles her global adventures or "Cannatours." The destinations spotlighted in the YouTube series include California and Tel-Aviv, with specific local businesses and innovation events featured.
Selling a range of natural face, body, hair and relaxation products, Ho Karan prides itself on offering premium and ethical skincare and essential oils at a reasonable price.
The brand attracts a Millennial audience with its Miss Cannabis channel, pushing to remove the stigma surrounding cannabis as more brands' embrace its wellness benefits as both a food and skin care ingredient.
Cannabis Skincare Brand Channels
Miss Cannabis is Ho Karan's Educational YouTube Travel Channel
Trend Themes
1. Cannabis in Skincare - Ho Karan's Miss Cannabis YouTube channel highlights the benefits of cannabis in skincare and encourages more brands to embrace its wellness properties.
2. Educational Travel Branding - Miss Cannabis shows how educational travel branding can create a deeper connection with a millennial audience and communicate the values of a company.
3. Premium Natural Skincare - Ho Karan offers an opportunity for companies to offer premium and ethical skincare at a reasonable price, appealing to a growing market segment focused on natural and sustainable products.
Industry Implications
1. Beauty and Skincare - Beauty and Skincare companies have an opportunity to incorporate cannabis into their products and create educational and experiential content to engage their audience.
2. Travel and Tourism - Travel and Tourism companies can create educational content and experiences that promote local businesses and innovative events, appealing to millennials and promoting the destinations themselves.
3. Ethical and Sustainable Products - Ho Karan's focus on ethical and sustainable products presents an opportunity for companies to appeal to conscious consumers by offering a range of premium natural skincare and relaxation products.