The Mishka Summer 2012 collection is street-inspired. This New York-based company decided to trek across the country to the Bay area in San Francisco to capture the shoot.
The lookbook is full of popular and local rap artists sporting the newly released summer collection. Mishka's collection is young and fresh, featuring the Trill Team 6 having some drinks, Anticon founder Jel skateboarding and The Jealous Guys kicking back. This lookbook was shot by Chris Brennan, and is full of brightly colored skater street clothes that have a retro vibe. The t-shirts are adorned with large, cartoon-like symbols, and the collection also includes Hawaiian shirts, caps and plaid tees.
This summer gear is a must, as Mishka keeps it causal, fun and relaxed.
Hip-Hop Hipster Lookbooks
The Mishka Summer 2012 Collection is Street-Inspired
Trend Themes
1. Street-inspired Lookbooks - Opportunity for brands to create lookbooks featuring local rap artists and streetwear with a retro vibe.
2. Brightly Colored Skater Street Clothes - Growth potential for brands to design and produce skater streetwear with bold, cartoon-like symbols.
3. Causal, Fun, and Relaxed Summer Gear - Market opportunity to develop and market casual and comfortable summer clothing options for a young and fresh demographic.
Industry Implications
1. Fashion/apparel - Innovation potential to introduce trendy and street-inspired clothing lines and lookbook concepts.
2. Music/entertainment - Potential for collaboration between local rap artists and fashion brands to create unique and influential lookbooks.
3. Photography/visual Arts - Opportunity for photographers and artists to explore and showcase their creativity through street-inspired lookbook shoots.