Riviana Foods, Inc. is helping bys consumers solve their lunch and dinner dilemmas with its new Minute Rice Cups.
Just as the name suggests, the new Minute Rice Cups are to-go cups of seasoned rice that are ready to enjoy after just one minute in the microwave. Each serving is conveniently pre-portioned into a single-serve cup and available in two different varieties. The Jalapeño Rice Cup features Minute brand’s jasmine rice and a blend of onion, green peppers, and jalapeños. On the other hand, the new Jasmine Rice and Red Quinoa Cup combines jasmine rice and crunchy whole-grain red quinoa. Both products are non-GMO Project verified, gluten-free, cholesterol-free, and free of preservatives. As Erica Larson, Senior Brand Manager at Riviana Foods, explains, "These two new exciting flavors are part of our promise to continue to meet the wants and needs of today’s ever-evolving consumer."
One-Minute Rice Cups
Riviana is Launching New Minute Rice Cups in Two Tasty Flavors
Trend Themes
1. On-the-go Meal Solutions - The Minute Rice Cups cater to the growing demand for convenient meal options that can be consumed while on-the-go.
2. Healthy Convenience Foods - The non-GMO, gluten-free and preservative-free nature of the Minute Rice Cups address the need for healthier and convenient food options.
3. Single-serve Portions - Minute Rice Cups' pre-portioned serving size trend serves individuals seeking convenient meals whilst minimizing food waste.
Industry Implications
1. Convenience Food Industry - The Minute Rice Cups present a disruption opportunity for the convenience food industry.
2. Cereal and Rice Product Manufacturing Industry - This innovation trend provides an opportunity for manufacturers in the cereal and rice product manufacturing industry.
3. Food Packaging Industry - With the rise in popularity of single-serve meal options, the food packaging industry can disrupt by developing innovative, eco-friendly and cost-effective packaging options for single-serve meals like the Minute Rice Cups.