The Minor Figures Everyday Oat is a new lineup of fortified oat milk products for the chilled category in the UK for consumers to add to their favorite coffee drinks or recipes. The product is reported to have a thick, rich mouthfeel that's great for use in coffee and tea as well as cereal and smoothies. The plant-based products include Everyday Oat and Everyday Oat Light, which are both 100% carbon neutral, vegan-friendly, and are fortified with calcium, iodine and vitamins B2, B12 and D.
Co-Founder and CEO Stuart Forsyth spoke on the new Minor Figures Everyday Oat products saying, "We pride ourselves in making great, innovative plant-based products for oat milk lovers, baristas and a better planet. The launch of our new Everyday Oat range means we’re not only entering a new space in the supermarket, but we have been able to fortify the product with vitamins and minerals that are commonly lower as part of a vegan diet."
Fortified Refrigerated Oat Milks
Minor Figures Everyday Oat Comes in Two Options
Trend Themes
1. Fortified Plant-based Beverages - Developing fortified plant-based beverages with specialized nutrients opens up possibilities for health-conscious consumers.
2. Expansion of Chilled Product Offerings - Chilled product categories, such as plant-based milk, offer an opportunity for expansion and product diversification.
3. Sustainable Product Development - Developing sustainable products and reducing carbon emissions is a trend that is becoming more and more important to consumers and is an opportunity for companies to stand out in the market.
Industry Implications
1. Plant-based Milk - Expanding the options for fortified and sustainable plant-based milk products such as oat milk is a disruptive innovation opportunity in the plant-based milk industry.
2. Beverage Manufacturing - Innovative and sustainable manufacturing methods and product development, such as fortified oat milk, provide opportunities for companies in the beverage manufacturing industry.
3. Retail - Retailers can capitalize on the trend of plant-based products and chilled category expansion, providing a wider range of healthy options to customers.