The Sandwich Stop, a Minnesota-based eatery, will be selling one of the most epic breakfast meals to fair-goers at this year's Minessota State Fair. It is essentially a breakfast sandwich fried on a stick.
However, this fried fair treat doesn't just offer any old breakfast sandwich that consists of eggs and bacon; this treat is made up of American and Swiss cheeses, a sausage patty, one egg and Canadian bacon. The ingredients are then sandwiched together between two pancakes and fried in a light batter. From salty to savory, it satiates almost every type of craving in one sitting.
Fairs regularly offer a slew of deep-fried treats, like funnel cakes, deep-fried mars bars, french fries, turkey legs and onion rings, but this new creation truly distinguishes itself from its fried competitors.
Fried Breakfast Popsicles
Fried Breakfast on a Stick is Being Featured at the Minnesota State Fair
Trend Themes
1. Fried Breakfast Popsicles - The trend of creating unique and indulgent breakfast treats that are fried and served on a stick presents opportunities for disruptive innovation in the food and snack industry.
2. Epic Breakfast Sandwich - The rise of over-the-top breakfast sandwiches that push the boundaries of traditional ingredients and preparation methods offers a chance for disruptive innovation in the fast-casual and breakfast restaurant industry.
3. Fair Food Reinvention - The trend of reimagining classic fair foods and adding unique twists, like frying breakfast sandwiches, opens up disruptive innovation opportunities in the concessions and fair food industry.
Industry Implications
1. Food and Snack Industry - The food and snack industry can explore disruptive innovation by creating and marketing unique fried breakfast popsicles and other innovative breakfast treats on sticks.
2. Fast-casual and Breakfast Restaurant Industry - Fast-casual and breakfast restaurants have the opportunity to differentiate themselves by offering epic and indulgent breakfast sandwiches that are deep-fried and packed with unique ingredients.
3. Concessions and Fair Food Industry - The concessions and fair food industry can tap into the trend of reinventing classic fair foods by incorporating innovative and unconventional elements, such as fried breakfast sandwiches and other creative twists.