Original Grain is a simplistic watch brand that opts for natural wooden finishes as the primary material in its luxe dials and 'The Minimalist' range includes a fresh release of timepieces constructed using the world's thinnest wood. The watches are lightweight with elegant aesthetic that come together to form a functional wearable for everyday use.
'The Minimalist' range focuses on luxury materials that are simplistic, rather than the traditionally over-embellished and heavy. The watches are constructed using wood bezel, which is known around the world as the thinnest wood available with a thickness of 1.7-millimeters. The face is then detailed with a crystal glass casing, leather band detailing and a sleek finish of either chrome, rose gold, gold or black.
With each watch sold, Original Grain offers to give back to the environment and plant 10 trees in its place.
Ultra-Thin Wooden Watches
The Original Grain 'The Minimalist' Timepieces are Made Using Wood Bezel
Trend Themes
1. Ultra-thin Wooden Watches - The trend of using natural materials, like wood, to create ultra-thin watches is disrupting the traditional watch industry.
2. Simplistic and Luxe Timepieces - The trend towards simplistic yet high-end watches, like 'The Minimalist' range, is disrupting the market of heavily decorated and bulky timepieces.
3. Eco-friendly Fashion Accessories - The trend of giving back to the environment, like planting trees with every watch sold, is disrupting the fashion industry by emphasizing eco-friendliness.
Industry Implications
1. Watchmaking - The watchmaking industry can take advantage of the trend towards ultra-thin and simplistic watches with natural materials, like wood bezels, to create new product lines that appeal to eco-conscious consumers.
2. Fashion Accessories - The fashion accessories industry can disrupt the market by creating eco-friendly products, like wooden watches, that cater to consumers looking for sustainability in fashion.
3. Sustainable Manufacturing - The sustainable manufacturing industry can take advantage of the trend towards eco-friendliness in fashion accessories, and offer their services to help watchmaking and fashion brands reduce their environmental impact.