TikTok is testing out its mini-games in Vietnam as it initiates plans to push into the gaming industry. The company aims to increase user engagement with its new in-app games and hopes to expand the feature to all users following the Vietnamese trial.
A report revealed that the social media app is investing in HTML5 games, which has powered its current tests in Vietnam. The new endeavor is made possible through TikTok's partnership with Zynga. The two companies teamed up to launch the HTML5 game Disco Loco 3D, which is exclusively available through the TikTok app. As of now, the in-app game roll-out is in its experimental phase, aiming to gauge whether the in-app games are of interest to TikTok users.
In-App TikTok Games
TikTok is Testing Mini-Games on its Video Clip App for Vietnamese Users
Trend Themes
1. In-app Games - The rise of in-app games within social media platforms presents a significant opportunity for businesses to increase user engagement and retain audiences.
2. HTML5 Games - The growing popularity of HTML5 games provides an opportunity for businesses to create lightweight, cross-platform games with dynamic features.
3. Gaming Partnerships - Collaborating with gaming companies to develop original, in-app games can help businesses increase user engagement and provide fresh content for their platforms.
Industry Implications
1. Social Media - The integration of in-app games is a disruptive innovation opportunity for social media companies, allowing them to attract and retain a wider audience by offering a diversified range of content.
2. Gaming - TikTok's partnership with Zynga highlights the opportunity for game developers to utilize social media platforms to reach new audiences and explore new revenue streams.
3. Advertising - In-app games are an opportunity for businesses to increase brand exposure and engage with users in unique ways, creating new avenues for targeted advertising.