'Mini Humans' is a new sustainability-focused range of babycare products launched by The Conscious Beauty Group (CBG), the parent company of eco-friendly hair care brands We Are Paradoxx and Supernova. The line is designed specifically for children with sensitive skin and is now available at Target. The launch of Mini Humans is especially significant for CBG CEO Yolanda Cooper, who has a toddler with sensitive skin.
The five-item line includes Baby Body Lotion, Baby Bubble Bath Soaks, Baby Curl Shampoo, Baby Curl Conditioner, and Baby Shampoo + Body Wash, each priced at $9.99. These formulas are packaged in aluminum bottles with fully recyclable accordion pumps and contain 97% to 99% natural formulas. Furthermore, Mini Humans meets Target Zero and Target Clean standards for packaging waste reduction and clean formulations, respectively. CBG expects to reach $2.5 million in sales from this new venture.
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Trend Themes
1. Eco-friendly Babycare Products - Opportunity for brands to introduce sustainable packaging and natural formulas for products catering to babies with sensitive skin.
2. Target Zero and Target Clean Standards - Companies can align with waste reduction and clean formulation standards to meet consumer demands for eco-conscious products.
3. Expansion of Sustainability-focused Ranges - Potential for businesses to diversify into sustainable skincare lines specifically designed for children, tapping into the growing eco-friendly market segment.
Industry Implications
1. Cosmetics and Skincare Industry - Innovation opportunities for companies to develop eco-friendly and safe skincare products for babies and children with sensitive skin.
2. Retail Industry - Potential for retailers to partner with sustainable babycare brands and offer eco-conscious products that meet specific standards like 'Target Zero' and 'Target Clean'.
3. Natural and Organic Products Market - Room for growth in the market for sustainable babycare lines that emphasize natural ingredients and recyclable packaging, catering to environmentally aware consumers.