The Mini Babybel Spirolls cheese snacks are the latest creation from the brand that addresses the increasing demand for convenient cheese snacks that can be easily tossed into a lunchbox or eaten while on-the-go. The snack is set to be available starting in March 2019 and is free of added preservatives and colors to make it suitable for parents looking to avoid certain additives. The cheese snack is suitable for kids and adults alike, and features a spiraled format that is fun and interactive to eat for consumers looking for foods with a bit more character.
The Mini Babybel Spirolls cheese snacks will be supported by a sizable marketing campaign that will consist of in-store sampling, a free try offer and ample TV advertising.
Spiraled Prepackaged Cheese Snacks
The Mini Babybel Spirolls are Perfect for the Lunchbox
Trend Themes
1. Convenient Cheese Snacks - There is an opportunity for snack companies to create more convenient and portable cheese snacks to meet the increasing demand of on-the-go consumers.
2. Clean Label Products - Brands can innovate by creating snacks with ingredients that are free of preservatives and colors, to provide a healthier option for concerned consumers.
3. Interactive Food Formats - Food companies can create more food formats that are interactive and fun to eat, with unique shapes and textures.
Industry Implications
1. Snack Foods - There is an opportunity for snack companies to meet the demand for convenient and healthy snacks by creating products like the Mini Babybel Spirolls.
2. Marketing and Advertising - Marketing companies can help food brands to create effective marketing campaigns for their products, such as in-store sampling and TV advertising.
3. Packaging - As cheese snacks become more portable, packaging companies will have the opportunity to innovate and create packaging that is both convenient and environmentally friendly.